From local to global
Festivals, showcases and thematic forums — food, tourism, design, research, sustainability. Not separate chapters: the same question, seen from different angles.
Festivals, showcases and thematic forums — food, tourism, design, research, sustainability. Not separate chapters: the same question, seen from different angles.
Shared projects with universities, companies and institutions. Not to tell Italy to the world, but to build it together with those who see it from the outside.
A network connecting people, places and stories — the same three hundred public and private partners that stand behind every edition.
Typicity is
not a label.
It is the trace a territory leaves in what it creates.
Tipicità is a cultural response to an environmental stimulus.
the trace
Ciauscolo — the soft, spreadable salami of these hills — is not typical of the Marche because someone decided it. It is because someone, before anyone else, interpreted in that form the climate, the farming, the tempo of one precise hillside — that one, and no other.
the trace
And it holds for a salami as for software: a dev house in Mumbai and one in Tolentino will never work the same way.
Not a difference in skill. A difference in territory.
the crossing
Yet no typicity survives alone. The tomato arrived from another continent before becoming more Neapolitan than Naples itself.
And Italian cuisine is a UNESCO candidate for the opposite reason to the one you would expect: because it is a global product — changed, and still changing.
The local does not survive by sealing itself off from the world — it survives by crossing it.
the tension
Trajectories and native: two words pulling in opposite directions — which is why they hold each other upright.
Trajectory is airborne: routes, markets, a world in motion. Native is warm, almost primal: the instinct of a place, before it becomes a story.
the tension
Tipicità stands exactly in between:
it tells the global through the local.
Today Tipicità is becoming something else again: the festival of native trajectories.
A route that grows longer with every edition. Drag the cursor along the years.
The festival is built with those who cross it: producers, territories, institutions, schools, people bringing a craft and people bringing a project. There are two ways in.
Spaces, formats and terms for the next edition, on the Tipicità website.
For everything else: partnerships, projects, events, proposals to weigh together.
segreteria@tipicita.it